Posted by SarahGurbach
“We need more content.”
– Every brand ever, at some point in the history of their company
Having worked as a digital consultant over the past few years, I have been exposed to a good amount of brands in various industries. Some had content teams that consisted of one freelance copywriter, while others had a full-blown crew stocked with designers, videographers, and a slew of writers. Regardless of size, though, when discussing their content needs, there was always one common theme: they thought they needed more of it.
And honestly, my reaction would be something like: