By SarahGurbach

Posted by SarahGurbach

“We need more content.”
– Every brand ever, at some point in the history of their company

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Having worked as a digital consultant over the past few years, I have been exposed to a good amount of brands in various industries. Some had content teams that consisted of one freelance copywriter, while others had a full-blown crew stocked with designers, videographers, and a slew of writers. Regardless of size, though, when discussing their content needs, there was always one common theme: they thought they needed more of it.

And honestly, my reaction would be something like:

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“More content?! Easy! I know >> READ MORE <<

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