Posted by randfish
Ever get that spooky feeling that Google somehow knows exactly what you mean, even when you put a barely-coherent set of words in the search box? You’re not alone. The search giant has an uncanny ability to un-focus on the keywords in the search query and apply behavioral, content, context, and temporal/historical signals to give you exactly the answer you want.
For marketers and SEOs, this poses a frustrating challenge. Do we still optimize for keywords? The answer is “sort of.” But I think I can show you how to best think about this in a few quick >> READ MORE <<