By MiriamEllis

Posted by MiriamEllis

Image credit: J.B. Hill

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What’s the good of a survey if it doesn’t result in at least a few surprises?

I know my own eyebrows leapt skyward when the data first came in from the Moz State of the Local SEO Industry 2020 Survey and I saw that, in a break with tradition, participants had placed user-to-business proximity at a lowly third place in terms of influencing Google local pack rankings. Just a year ago, our respondents had voted it #1.

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If you’re feeling startled, too, here’s our chance to take a more granular >> READ MORE <<