By RobBeirne

Posted by RobBeirne

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Digital marketers have always had one drum they loudly beat in front of traditional advertising channels: “We can measure what we do better than you.” Now, we weren’t embellishing the truth or anything — we can measure digital advertising performance at a much more granular level than we can traditional advertising. But it’s not perfect. Multichannel digital marketing teams always have one niggling thought that keeps them awake at night: online activity is driving in-store sales and we can’t claim any credit for it.

Offline sales are happening. Sure enough, we’re seeing online shopping become more >> READ MORE <<

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