The landscape of search engine optimization is always changing. Certain elements remain the same, but other parts of the algorithms have to be updated to keep spammers from ruling the Internet.
One thing that will never change – despite how SEO changes – is the need for content that’s real and delivers what people want. If you don’t have good content, you’re going to see your sites affected now and in the future.
Not only should you have quality content on all of your sites and content that’s more than a few words, but you should also focus on your social media content. This is an often overlooked virtual real estate that’s prime for SEO strategies.
Pay attention to customer feedback – the comments, questions and suggestions can help you gear your SEO toward what today’s customers are looking for. You can use their tips to better your SEO.
No matter how tempting it is, don’t try to figure out a way to beat the new SEO rules. It will only come back to bite you in the end and you’ll lose valuable time as well as opportunities for business growth.
While some businesses are afraid that links are on the way out, they’re not. Use links on your business sites, but make sure they’re natural ones. You want to take the time to build a credible network.
This means looking to build relationships with those who work for online newspapers or news organizations. Build relationships with experts in your niche, with bloggers and others who will talk about your business.
This is a way of building natural SEO links, brand awareness and more. It’s important because credible sites talking about your site gives more authority to your business.
You must be mobile savvy when it comes to SEO if you’re not already. There’s been a lot of talk online in the past few months about how long tail keywords are coming back into focus.
Though it might seem a bit strange, these long tail keywords are tying directly into mobile SEO opportunities for your business. SEO Enigma Reloaded has a lot of information on the opportunity mobile SEO can give you.
You only have to look at Hummingbird to be aware of mobile SEO. Remember all of the algorithm changes that took place? Hummingbird falls into that category. This algorithm was put in place to deal with the upsurge in mobile SEO.
It’s what handles the search results that are a result of long tail keywords. The reason you want to pay attention to SEO with mobile apps is because people are using voice to handle their search questions.
These results are given to them based on what Hummingbird finds in association with the long tail keywords. So if you, as a business owner, are taking advantage of the SEO power of long tail keywords, your site will be more relevant with the new algorithm than sites that are less specific.
It used to be that you could optimize a website by using just the right keywords. Using the right keywords was done so that the pages would catch the spiders’ (Google robots’) attention, leading to a higher ranking.
But what worked in the past doesn’t work as well now. You have to change your SEO strategy so that you’re giving content that’s valuable. Content is king because it’s the foundation that your business stands on with search engines.
Good content is what makes people linger on your site. It’s what makes them return and it’s what makes them tell other people about your site. Good content is powerful enough to boost your PageRank.
If you’re still relying on keywords alone – or other stale SEO tactics – and you’re neglecting content, you’re missing out on the more effective ways that you can raise the level of traffic you get. You’ll learn about effective ways to use keywords along with content in SEO Enigma Reloaded.
Falling into the mindset that more is better when it comes to content will backfire on you. It’s far better to have five quality pieces on your website than to have fifty poor quality pieces.
Not only does good content create customers, but it creates a happy search engine when it checks your site. The content should have meaning for your visitors – something that they can take away – whether it’s informative or entertaining, and it should stick with them.
Timing matters, too. You can’t just put something up, even if it’s just good quality and then stop. You have to keep the content going. Hit or miss content misses more often than it hits the target – and sporadic posting makes Google value your site less because it’s not fresh.
What do search engines define as good content? It’s content that’s useful to your site visitors. That’s what the search engines look for. But that’s not all they look at when checking your site.
There are other things that factor into them deciding if your content is good or not. They look at the amount of work involved. A 500 word post is considered more valuable content-wise than a 200 word post. Everything on your site is checked – even the visuals like images or slideshows.
A poorly constructed website that looks like it was put together by an amateur won’t rank as well – especially if the content has misspelled words, long blocks of unbroken text or the sentences just don’t make sense.
SEO Enigma Reloaded will also show you how to optimize your website so that it helps your ranking. The content on your site has to be targeted at whatever niche or subject your site is geared toward.
If your site is all about custom car parts, then your content should reflect that. If you start having posts that are off topic, then the search engines don’t consider this to be relevant or quality no matter how well it might be written.
Google has made some changes and it has caused some sites more than a few headaches. Like a lot of search engines, though, making changes and updating guidelines is just what has to be done.
These updates are intended to improve the way sites are ranked and as a way to bring viewers relevant search results. But when these changes deal with algorithms, it can certainly shake things up.
It can cause a site to take a hard hit in their rankings. It can also cause the site to get booted out of their once higher search engine results. This shakeup was done for the purpose of catching sites that don’t follow the rules.
But unfortunately, the sites that were following the rules ended up also taking a hit. You’ll know if your site got hit by any of the Google updates because you may notice that either your ranking dropped or your organic traffic did. There are few reasons this might have happened.
The updates made by Google were looking at sites, checking for specific things. Sites that had the same content on the majority of the pages were penalized. This was supposed to be geared toward sites that say the same thing on the most of their pages.
But it ended up also penalizing legitimate sites. SEO Enigma Reloaded takes the guesswork out of trying to figure out how to keep your sites from getting penalized. The program will show you what works and what you should avoid.
If you’re promoting a product and you have the same wording as everyone else who is also promoting that product, then that will end up being caught. Not because it’s wrong of you to use describe the product the same way, (because after all, there’s only so much you can say about the same product) – but because the content was identical.
You can fix this issue by having unique content. Even if you’re talking about the same product, don’t use the same words. That means, you should not copy and paste what’s being said about the product. Put it in your own words.
If you have a lot of pages but not a lot of content, this could also harm you in terms of ranking and traffic because it doesn’t benefit visitors. Also, you need to have a decent amount of content above the fold.
Big fonts that take up the majority of space above the fold will get you busted if it hasn’t already. The reason is because you have huge words taking up all of that space, so you’re not giving enough content when the visitor first lands, allowing them to judge the benefit of your site.
You might have a lot of it below the fold where you talk about the benefits of the product, but you need more above the fold (before the visitor has to start scrolling).
To notice the changes, all you have to do is type something in the Google search box. You’ll see that the huge ads that used to be highlighted at the top of the search results are no longer highlighted. This change is so that people’s attention is drawn to the ad rather than other sites.
You can fight these changes by having quality content on your pages. Limit your ads and look at your backlinks. Since you get fewer characters now for your search, make sure that your headline stands out.
Because of the recent changes that were made with search engine algorithms, how fast targeted keywords rank has also changed. It takes more time to rank than it used to take.
But these changes don’t mean that it’s impossible to rank well and rank fast. You’ll learn more about these changes and how to rank in the information shared in SEO Enigma Reloaded.
The time it takes to rank well is between 36-48 hours depending on your keywords. By using certain tactics that are well within the rules of SEO since the changes, you can still drive up your ranking fairly quickly. But the reason why you can do this might surprise you.
To rank fast, you need to turn to the power of long tail keywords. If you think that you can use short tail keywords and rank just as fast, you’d be wrong. The reason is because the new algorithm changes affect how search engines look at your website. Long tail keywords come across as looking more relevant in a search.
The more specific your keywords happen to be, the better and faster they end up ranking. While everything about your website does play into how well your site does overall in a search engine, your keywords carry the bulk of the responsibility.
By using long tail keywords, you speak to an audience that already knows what they’re looking for. This matters because target specific sites using long tail keywords fare better with how fast they get indexed and ranked.
You rank faster using long tail keywords because you’re not battling everyone else as much as you are with the shorter keywords. Your competition is not as thick. This means that your use of long tail keywords stands out and ranks faster.
What you have to do is have a handful of long tail keywords that are all geared toward driving search traffic your way. You want the words that aren’t as competitive for a reason.
If you’ve paid attention to the changes going on, you’ll see that search engines are utilizing a more question and answer format. When someone asks a question, the search engine wants to give that person better results that answer the question rather than give him or her a broad list of what the answer might be.
These formats are leaning away from the vague, catch-all of short tail keywords. For example, instead of typing in “poison ivy,” people are searching for “home remedies for poison ivy.” The short tail keyword is so broad that it brings up results that search engines feel are too vague.
When you type keywords into a search engine, you get a SERP or search engine results page. To the average consumers, this doesn’t really mean a whole lot to them. They’re just looking for information.
But to the person relying on SERP to bring in traffic, it means big success (or little success) with getting people to their site. The use of links is one way that helps bring in traffic because it can cause a page to rank higher.
Not every site used honest methods when it came to building links – and they learned it from unscrupulous marketers who taught blackhat efforts. SEO Engima Reloaded is one product that takes aim at shady ranking strategies and tries to help entrepreneurs learn the right way to build links and rank in the SERPs.
Google cracked down on websites that employed scheming or tactics that tried to scam the system. Because of this crackdown, site owners have to be more careful how they build links. They could end up violating the rules of SEO if they aren’t careful. Breaking the rules gets your site penalized, drops your ranking and you lose traffic.
You don’t have to break the rules. You can build solid links that won’t get your hands slapped. Whenever you’re about to engage in a link strategy, always ask yourself the one question that will keep your site’s links within the rules. That question is, “Is this link relevant?”
For a link to be relevant, it should be a natural one. Unnatural links can get you penalized. You don’t want to link the website where your content is on dog training to your website on natural remedies to treat acne. Neither one of those topics has any relevance to the other. You can bet a search algorithm will catch it.
Make sure that you build links from sites that are beneficial to visitors. If you link to a site that that exists (but that’s pretty much it), then this is a failed link. Even if your site is relevant – if you link to someone else’s site that isn’t – it will hurt your site’s ranking.
You need to know how to use links to your advantage and this is information that SEO Enigma Reloaded can show you. You have to use nofollow attributes to keep search engines happy. You can use “rel=nofollow” to keep from getting penalized for any links that aren’t natural.
This lets that site link be ignored. You’ll see this with paid links. Another example of unnatural links are links that are under your influence – and these are what search engines look for.
When your anchor text has links, you need to use a nofollow in order to avoid getting busted by the algorithm. If you’re on someone else’s site doing a guest blog, don’t use keywords in the anchor text that lead back to your site.
Another way you want to avoid breaking the rules of SEO is to make sure that you don’t have any external links in your website footer. Many people don’t even realize they’re there – so double check and clean up any SEO-damaging links on or to your site online.
10 Top Tips for SEO Success
Consider the following ten tips. They will help you to create a website that performs the way that you want it to. They will help you to have success with search engine optimization so that your website ranks well in the search engines. These ten tips can help you to find the success you are after.
• Take the time to write a website that is for your readers first and foremost. Not only does this help with SEO but it will also keep your readers coming back time and time again.
• Do keyword research. You do need to know what people are looking for on the web if you want to be able to interact with them. Use tools to help you to accomplish this.
• Use important keywords in the headline of any blog post, article or piece of web content. You also want to include these keywords in your page headings including in your category organization.
• Do create a sitemap. Sitemaps help with search engine ranking and they help you readers to find the information that they need. They are easy to create, too.
• Do check your website for broken links. Not only will broken links hurt your website itself because your readers are unable to get around, but your search engines are unable to index your site if they cannot get through your links.
• Invest the time in finding others to build a link building relationship with. You want to have quality websites pointing links back to your website so that you can benefit from the increased traffic and from the improved ranking benefits.
• Do use keywords in your text but use them naturally, like the way you would talk. You do want to use keywords close to the beginning and end of the text, but you do want to avoid overstuffing keywords.
• It is better to write well than to consider keyword density.
• Choose a handful of keywords to include in your site and stick with them. Do focus on long tail keywords as these get more targeted results.
• Do market your website through commenting on blogs and visiting forums. You want others to actually get to know you so they want to get to know your site.
These ten tops can help you to build a site that features more keyword success. Focus on search engine optimization that builds a great site.