By willcritchlow

Posted by willcritchlow

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At our recent SearchLove conferences, I’ve been talking about things we need to do differently as marketers amidst the big trends that are reshaping search. My colleague Tom Anthony, who heads up the R&D team at Distilled, spoke about 5 emerging trends:

  1. Implicit signals
  2. Compound queries
  3. Keywords vs intents
  4. Web search to data search
  5. Personal assistants

All of these trends are powered by Google’s increasing reliance on machine learning and artificial intelligence, and mean that ranking factors are harder to understand, less predictable, and less uniform across keywords. It’s becoming such >> READ MORE <<


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