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Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re chatting about direct ranking signals versus indirect ranking signals. I see people ask questions like this all the time. Should I only care about the direct ranking signals? Do I even really care, as an SEO, if something indirectly impacts my rankings in Google, because I can’t really influence that, can I? Or I can’t be confident that Google is going to make those changes. The answer, from >> READ MORE <<