By Nicholas-Chimonas

Posted by Nicholas-Chimonas

[Estimated read time: 18 minutes]

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SEO futurists have predicted the death of links as a ranking signal for years on end. That hasn’t happened yet, and I’m happy to say that link building as a practice has greatly evolved.

But rapid change often creates confusion, and there doesn’t yet seem to be a strong consensus on how link building teams should be constructed, where they fit in the marketing plan, and how much ought to be invested into link acquisition.

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