By SimonPenson
Posted by SimonPenson
Introduction
Stage One: Setting expectations and objectives
Stage Two: Audience understanding
Stage Five: Finding the right prospects
Free downloadable campaign planner
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“How do I know if my content campaign is going to work?”
This question is the one I get asked more than any other at present, and for good reason; creating hit content, consistently, is one of the biggest challenges in marketing.
I’m certainly not going to pretend that every piece of content I’ve ever been involved in has been a hit. In fact, the >> READ MORE <<
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