By SimonPenson

Posted by SimonPenson

Introduction

Stage One: Setting expectations and objectives

Stage Two: Audience understanding

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Stage Three: Brand activation

Stage Four: Campaign plans

Stage Five: Finding the right prospects

Stage Six: Social

Stage Seven: Retargeting

Free downloadable campaign planner

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“How do I know if my content campaign is going to work?”

This question is the one I get asked more than any other at present, and for good reason; creating hit content, consistently, is one of the biggest challenges in marketing.

I’m certainly not going to pretend that every piece of content I’ve ever been involved in has been a hit. In fact, the >> READ MORE <<

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