Posted by TheMozTeam
This post was originally published on the STAT blog.
We all know that featured snippets provide easy-to-read, authoritative answers and that digital assistants love to say them out loud when asked questions.
This means that featured snippets have an impact on voice search — bad snippets, or no snippets at all, and digital assistants struggle. By that logic: Create a lot of awesome snippets and win the voice search race. Right?
Right, but there’s actually a far more interesting angle to examine — one that will help you nab more snippets and optimize for voice search at the same >> READ MORE <<