By TheMozTeam

Posted by TheMozTeam

This post was originally published on the STAT blog.

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We all know that featured snippets provide easy-to-read, authoritative answers and that digital assistants love to say them out loud when asked questions.

This means that featured snippets have an impact on voice search — bad snippets, or no snippets at all, and digital assistants struggle. By that logic: Create a lot of awesome snippets and win the voice search race. Right?

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Right, but there’s actually a far more interesting angle to examine — one that will help you nab more snippets and optimize for voice search at the same >> READ MORE <<

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