By amandamilligan

Posted by amandamilligan

I’ve always considered the most challenging part about digital marketing to be prioritizing.

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There are hundreds of tactics available to you, and it can be overwhelming to determine which of them are most appropriate for your marketing goals and your target audience. (And we all know what happens when you try to do too much — you do it all poorly.)

It’s critical to analyze the attitudes and behaviors of your current and potential clients/customers in order to best communicate with them in the methods they prefer.

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But every now and then, it’s also helpful to zoom out and see >> READ MORE <<

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