Posted by zeehj
The SEO case for competitive analyses
“We need more links!” “I read that user experience (UX) matters more than everything else in SEO, so we should focus solely on UX split tests.” “We just need more keywords on these pages.”
If you dropped a quarter on the sidewalk, but had no light to look for it, would you walk to the next block with a street light to retrieve it? The obvious answer is no, yet many marketers get tunnel vision when it comes to where their efforts should be focused.
1942 June 3, Florence Morning News, Mutt and Jeff >> READ MORE <<