By MiriamEllis

Posted by MiriamEllis

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Image credit: Dion Gillard

Can franchises make good digital marketing agency clients? There are almost 750,000 of them in the US alone, employing some 9 million Americans. Chances are good you’ll have the opportunity to market a business with this specialized model at some point. In this structure:

The Franchisor grants permission to others to operate under its trademark, selling approved goods and services supported by an operating system and marketing.

The Franchisee is the person or group paying the franchisor for the right to use the trademark and the benefits of the operating system >> READ MORE <<

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