By Cyrus-Shepard

Posted by Cyrus-Shepard

If your websites are like most, they include a fair amount of extra “stuff” in the title tags: things like your brand name or repeating boilerplate text that appears across multiple pages.

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Should you include these elements in your titles automatically?

To be fair, most sites do.

Alternatively, could it help your SEO to actually include less information in your titles? (Or at least in specific circumstances?)

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We know from a handful of studies that titles of a certain length tend to perform better. A now-famous study from the engineers at Etsy showed how shorter >> READ MORE <<