By Dan-Petrovic

Posted by Dan-Petrovic

Question: How does a search engine interpret user experience?
Answer: They collect and process user behaviour data.

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Types of user behaviour data used by search engines include click-through rate (CTR), navigational paths, time, duration, frequency, and type of access.

Click-through rate

Click-through rate analysis is one of the most prominent search quality feedback signals in both commercial and academic information retrieval papers. Both Google and >> READ MORE <<


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