By Brian Dean
We analyzed 1.3 million YouTube videos to better understand how YouTube’s search engine works.
Specifically, we looked at the correlation between ranking factors — like views, comments and shares — with YouTube rankings.
We learned a lot about YouTube SEO. And I’m sure you will too.
Here is a Summary of What We Discovered:
1. Comments appear to be an influential ranking factor. We found that a video’s comment count strongly correlates with higher rankings.
2. Longer videos significantly outperform shorter videos. The average length of a first page YouTube video is 14 minutes, 50 seconds.