By Brian Dean

We analyzed 1.3 million YouTube videos to better understand how YouTube’s search engine works.

Specifically, we looked at the correlation between ranking factors — like views, comments and shares — with YouTube rankings.

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We learned a lot about YouTube SEO. And I’m sure you will too.

Here is a Summary of What We Discovered:

1. Comments appear to be an influential ranking factor. We found that a video’s comment count strongly correlates with higher rankings.

2. Longer videos significantly outperform shorter videos. The average length of a first page YouTube video is 14 minutes, 50 seconds.

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3. We discovered that video views have a significant correlation >> READ MORE <<

Via:: https://backlinko.com/youtube-ranking-factors