By Brian Dean
We analyzed 5 million Google search results to better understand organic click through rate.
First, we analyzed CTR data across 874,929 pages and 5,079,491 search queries.
Then, we looked at how factors like title tag length, sentiment and meta descriptions affect organic CTR.
Thanks to data provided from ClickFlow, we were able to get CTR data from several different Google Search Console accounts.
So without further ado, let’s see the results.
Here is a Summary of Our Key Findings:
1. The #1 result in Google’s organic search results has an average CTR of 31.73%.