Posted by LilyRayNYC
Google’s search results have seen a whirlwind of major changes in the past two years. Nearly every type of modern-day search queries produce a combination of rich results beyond the standard blue links — Featured Snippets, People Also Ask boxes, Knowledge Panels, maps, images, or other enhancements. It is now even possible to browse flights, hotels, jobs, events, and other searches that were previously only available via external websites, directly on Google.
As search marketers, we are keenly aware that both Google’s evolving landscape and the rise in new, rich results impact our bottom-line — more SERP enhancements >> READ MORE <<