By JayLeary

Posted by JayLeary

Stating the obvious here, but content is a massively important part of any inbound marketing campaign. The problem that most of us run into — and I know this well from years of SEO consulting with publishers — is that even “good” content can fade from view without a share, link, or conversion. Engaging an audience isn’t as simple as clicking “publish.”

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So, how do we avoid making phantom content a habit?

For Moz, timely data has been a big part of the answer. Over the years, we’ve built internal tools like 1Metric to guide our work. >> READ MORE <<

Via:: http://tracking.feedpress.it/link/9375/2075728

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