By BenjaminEstes

Posted by BenjaminEstes

The Agile movement has done a world of good for digital marketers. The term “Agile marketing” started being thrown around in about 2010. In 2011-2012 there was a proliferation of content around it. Among many others, Jonathon Colman did a Whiteboard Friday, and Mack Fogelson put her two cents in with a Moz article. At Distilled we’ve incorporated these ideas into our everyday behaviors. We’re better for it.

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And yet, I don’t think we’ve captured the full potential the Agile Manifesto offers.

Much “Agile marketing” content is actually about Agile project management methodologies like >> READ MORE <<

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