By mattround

Posted by mattround

Before joining Distilled I worked for UsVsTh3m, an experimental Trinity Mirror project, where we created hundreds of games, quizzes and daft “toys.” We had unprecedented freedom to try out new interactive formats, learning a great deal about what works… and what doesn’t.

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The key to success was “viral” traffic. You’ve probably heard the term bandied about in reference to something popular, and might even have rolled your eyes; it’s a much-abused buzzword.

The idea is that online word-of-mouth can drive exponential traffic growth and broad media coverage with little or no traditional promotional support, but >> READ MORE <<

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