By RobBeirne

Posted by RobBeirne

We need to talk about bounce rate.

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Now, before I begin ranting, I’d just like to put on the record that bounce rate can, in certain cases, be a useful metric that can, when viewed in the context of other metrics, give you insights on the performance of the content on your website. I accept that. However, it is also a metric which is often misinterpreted and is, in a lot of cases, misleading.

We’ve gone on the record with our thoughts on bounce rate as a metric, but it’s still something that crops up on a regular >> READ MORE <<

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