By amandamilligan

Posted by amandamilligan

Becoming an authoritative brand is no easy feat, but the massive benefits are worth the effort.

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When you’ve built authority, potential customers and clients begin to count on you and trust you — and it’s hard to imagine that trust not leading to a sale (at some point).

But how exactly can a brand begin to build, or build upon, their authority? Content is an excellent way, and in this article, I’ll go through my tips on how it can be done.

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1. Answer your audience’s questions

If you’re not doing this, there’s virtually no way you’ll become an authority. People >> READ MORE <<