Posted by Dr-Pete
On Monday, September 16, Google announced that they would be restricting review stars in SERPs to specific schemas and would stop displaying reviews that they deemed to be “self-serving.” It wasn’t clear at the time when this change would be happening, or if it had already happened.
Across our daily MozCast tracking set, we measured a drop the morning of September 16 (in sync with the announcement) followed by a continued drop the next day …
The purple bar shows the new “normal” in our data set (so far). This represents a two-day relative drop of nearly 14% >> READ MORE <<