What is SEO?

Exploring SEO, or search engine optimization, is something that every business owner needs to do if he or she wishes to create a website that is highly effective for their particular needs. SEO is the method of optimizing a website so that it responds better to the search engines. You will make both internal and external changes to the website, or implement these methods from the
start, that will increase the amount of traffic that flows to the website from search engines. There are many aspects of SEO that should be implemented and there are many schools of
thought in terms of what the right way to optimize a website should be. Some experts believe a very narrow approach should be taken while others believe that a more general approach is the
better route to go.

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SEO is the process of installing systems within your website that will show the search engines that the website is valuable to the person who is typing in the search. The search engines rate websites by how effective the website is at providing quality information. Without the use of these methods, websites with very little real information could be viewed by the searcher, reducing his or her chances of finding the information the searcher needs to make the decision he or she needs. In other words, by using search engine optimization, you develop a website that is effective at meeting the searcher’s needs which makes the search engines direct more traffic to your website.

Most of the traffic, or visitors, to a website will come from the search engines Google, Yahoo!, MSN and AskJeeves, though there are many others. Each of these search engines has specific features it looks for in websites to determine how valuable they are to the person searching for content, information or resources. Your job, as the website owner or developer, is to design a website that proves to these search engines that the site is valuable. By doing this, you increase the number of people coming to the site and increase your business’s success online. Keep in mind that SEO practices are not abusive of search engine guidelines but they are tailored to help encourage a balance of quality content with effective keywords and design. By learning SEO, you allow your website the ability to excel on the web. Without it, you may have a hard time getting the visitors you want to the site.


How Search Engines Work

One of the most important things to understand about search engine optimization or SEO is how search engines work. It is because of how they work that you will need to implement some SEO
rules into your website to get the desired results you are looking for. Search engines use a list of critical operations that allow them to determine how information is found in their system. Once
you understand how search engines work, it is easier to know how to ensure your website fits within their methods.

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One of the things that search engines do is to crawl the web. These are automated programs that are often referred to as spiders or bots. They crawl throughout the web and take a look at each of the documents and pages of websites that make up the web. It is important to note that these bots work, but they often work slower than the pace of the web. Some estimates show that of the 20 billion pages on the web, spiders have crawled through only half of them, if that. Processing queries is another function of the search engine and that is something that most people are familiar with. When you log into your system and punch in a search for information online, the search engine looks through its massive index of websites and documents and matches your query with the websites that seem to best fit it. Often, the phrase or terms within the website are found on the page in the manner that the searcher is looking for.

Yet another way that these search engines work is through indexing documents and pages. As mentioned, when the spiders crawl through your page, they gather important information about it and then they store these pages in an index. When someone searches for information relevant to the website, such as with the use of key phrases, this ultimately leads the search engine to work through billions of documents in seconds to produce a list (search engine results page) of options for the searcher.

Ranking is also an important process for search engines. In short, all of those indexed pages are ranked by how valuable they are to the searcher. The algorithm used is complex and impossible to know specifically, but through SEO practices and rules, we do know some of these factors, which are critical for you to understand if you hope to build a successful website.

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